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Loving The Plant was build by operators who have worked retail, run teams, trained staff, and lived inside regulated cannabis markets, day after day. We do not guess. We execute successfully.

From the sales floor to the boardroom, we understand what actually moves product — and what kills it fast!
If you are looking for hype decks and delusional optimism, respectfully, this is not that.
Loving The Plant is a real sales and marketing team built to help cannabis and wellness brands add revenue, not noise.
We work with companies that want measurable results, smarter strategy, and execution that actually moves product in-store.
Founded by Jessica Cox, Loving The Plant exists to solve one problem:
How do brands increase revenue in a crowded, expensive, and highly regulated market?
As founder Jessica Cox puts it:
“Your wellness brand doesn’t need louder marketing. It needs better representation. Brands grow when people trust the person delivering the product information. My goal is to engage every customer with intention, and to train sales and brand reps to bring the same level of passion, knowledge, and intensity to every interaction.”
As the market continues to mature, Loving The Plant is returning to its core focus:
Sales that make sense.
Access that’s earned.
Activation that actually works.
Because when products are represented with care, everyone wins — the brand, the retailer, and the consumer.

Loving The Plant is a retail focused sales and activation platform built to help brands show up, stand out, and sell — the right way.
Founded by Jessica Cox, Loving The Plant connects wellness brands with retailers, consumers, and communities through strategic sales execution, PAD access, and high-impact on-site activation.
We believe the plant deserves representation rooted in education, integrity, and real human connection — not shortcuts or hype.

We support wellness brands with boots-on-the-ground sales strategy and execution. From launch to expansion, we help brands secure placement, build retailer relationships, and move product with intention.
This includes:

Placement and access matter. We help brands navigate PAD programs, retail visibility, and in-store opportunities that actually convert.
Our work focuses on:
We bring brands to life where it matters most — in stores, at events, and in community spaces.
On-site activations include:
We don’t just activate brands — we build trust.

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Loving The Plant Recruits, Trains and Implements
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Compliance-first sales, training, and field execution, built to move the product, not chase hype.