From the sales floor to the boardroom, we understand what actually moves product —   and what kills it fast!

• Compliance is not optional.
  Culture determines velocity.
  Margins disappear quickly.
  Momentum is earned, not pitched.
• Most brands burn cash chasing “awareness.”
  We build systems that sell — customized by state, retailer, and regulation.

• Compliant sales and sampling programs
   
• Trained reps who represent your brand professionally
   
• Real PAD execution that supports sell-through
   
• Budtender education that actually sticks
   
• Follow-through after launch
   

If you are looking for hype decks and delusional optimism, respectfully, this is not that.

Loving The Plant is a real sales and marketing team built to help cannabis and wellness brands add revenue, not noise.

We work with companies that want measurable results, smarter strategy, and execution that actually moves product in-store.

Founded by Jessica Cox, Loving The Plant exists to solve one problem:

How do brands increase revenue in a crowded, expensive, and highly regulated market?

• Human-first
   
• Education-driven
   
• Retail-respectful
   
• Community-aligned
   

As founder Jessica Cox puts it:

“Your wellness brand doesn’t need louder marketing. It needs better representation. Brands grow when people trust the person delivering the product information. My goal is to engage every customer with intention, and to train sales and brand reps to bring the same level of passion, knowledge, and intensity to every interaction.”
 

• Brands ready to scale responsibly
   
• Retailers who value education and integrity
   
• Teams looking for real activation, not empty impressions
   
• Companies focused on long-term growth, not quick wins
   

As the market continues to mature, Loving The Plant is returning to its core focus:

• Sales that make sense.
• Access that’s earned.
• Activation that actually works.
• 
  

Because when products are represented with care, everyone wins, the brand, the retailer, and the consumer.

We support wellness brands with boots-on-the-ground sales strategy and execution. From launch to expansion, we help brands secure placement, build retailer relationships, and move product with intention.

This includes:

• Sales strategy and market entry support
   
• Retail outreach and relationship building
   
• Brand education for store teams
   
• Launch and expansion planning